Insights and inputs from our team and around the web.
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- Written by: Brianna Long
Trade shows are one of the most valuable opportunities for businesses to make face-to-face connections, showcase their brand, and launch new products. Yet in the fast-paced environment of a bustling exhibition hall, standing out is no easy feat. With hundreds of competing booths vying for attention, your exhibit graphics can make all the difference between attracting a steady stream of visitors or being overlooked entirely.
At Thomas Printworks, we know firsthand that strategic exhibit graphics are not just decoration — they are essential tools for driving engagement. Here’s how powerful exhibit graphics influence the success of your trade show presence.
First Impressions Happen in Seconds
Research shows that it takes just three to five seconds for an attendee to decide whether to approach a booth. Your graphics serve as the first point of contact, making an immediate statement about your brand’s professionalism, energy, and value. Eye-catching visuals, bold colors, and crisp messaging grab attention and invite curiosity — even from attendees who may not have planned to visit your booth.
Tip: Invest in high-quality materials and printing. Blurry, outdated, or poorly installed graphics can damage your brand credibility before a single word is exchanged.
Graphics Communicate Your Message Instantly
In the fast-moving trade show environment, visitors rarely have time to read paragraphs of text. Effective exhibit graphics distill your message into concise, compelling headlines and visuals. Clear branding, strong calls to action, and well-designed imagery can communicate what you offer — and why it matters — almost instantly.
Tip: Focus on one primary message per graphic panel. Think about the biggest benefit you provide and highlight it visually.
Visual Hierarchy Guides Visitor Behavior
Strategic graphic design uses visual hierarchy to subtly direct a visitor’s attention where you want it most: toward key products, interactive stations, or a conversation with your team. Size, color, contrast, and placement work together to lead the eye naturally through your exhibit space.
Tip: Position important messages at eye level and use lighting to highlight focal points.
The Right Graphics Create Emotional Connections
Good exhibit graphics don’t just inform; they evoke emotion. Whether it’s excitement, trust, curiosity, or inspiration, emotional resonance helps create memorable experiences. Strong visuals that reflect your brand personality make it easier for attendees to connect with you on a deeper level, which is critical for building lasting relationships.
Tip: Use lifestyle imagery, real customer stories, or bold color schemes that align with the emotions you want your brand to evoke.
Interactive Graphics Encourage Deeper Engagement
Modern trade show graphics often incorporate interactive elements such as touchscreens, QR codes, or augmented reality. These interactive features encourage visitors to spend more time at your booth, giving your team more opportunities to engage, demonstrate, and capture leads.
Tip: Pair physical graphics with digital experiences to extend your booth’s impact and create a multi-sensory environment.
Partner with Thomas Printworks for Impactful Exhibit Graphics
At Thomas Printworks, we specialize in creating custom exhibit graphics that help you stand out and succeed. From concept and design to production and installation, our team ensures that every graphic element of your booth works together to tell a cohesive, compelling story. Whether you need bold backdrops, interactive displays, or eye-catching signage, we’re here to bring your vision to life.
Ready to make your next trade show your most successful one yet? Contact Thomas Printworks today to get started on exhibit graphics that truly engage.
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- Written by: Trevor Hansen
Whether you're shipping marketing materials to hundreds of locations or transforming a space with bold branded graphics, your project can’t afford surprises. But in today’s environment of rising tariffs and supply chain volatility, even the most carefully planned initiatives are at risk of delay, cost increases, or last-minute changes.
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- Written by: Contributing Writers
Marketing is an essential component of any business, but it can be challenging to stand out in a crowded marketplace. Many people overlook simple solutions to their marketing strategies, but with a little creativity and the right tools, you can make something that stands out. One such tool is custom banners.
Banners are a versatile and affordable marketing solution that can help any business make a lasting impression. In this article, we'll explore the ways that print marketing in general can help, the benefits of using custom banners, and how to use them to promote your business.
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- Written by: Contributing Writers
From towering skyscrapers to sprawling infrastructure projects, the construction industry is responsible for shaping the world around us. While the end results of these projects may seem impressive, the road to their completion is a long and complicated one. In the midst of it all, one critical element often goes overlooked: documentation.
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- Written by: Contributing Writers
Large format printing is a highly effective way to create attention-grabbing visuals and marketing materials for businesses of all types and sizes. From banners and posters to vehicle wraps and trade show displays, large format printing allows you to make a big impact and capture your audience's attention with brilliant promotional graphics.
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- Written by: Contributing Writers
We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?
According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of consumers say that personalization makes them "much more likely" or "somewhat more likely" to open mail. Yet businesses are not using this to their advantage. How do we know? Because these same consumers say they "rarely" or "infrequently" receive personalized mail.
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- Written by: Contributing Writers
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away from.
“Wow,” you think. “There is something special about this piece. I wonder what it is?”
The answer is likely UV coating.
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- Written by: Contributing Writers
When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to choose to engage. How do you get your audience to say yes to your messaging when they could so easily say no?
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- Written by: Contributing Writers
When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind.
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- Written by: Karen McCleve
We hear a lot about content marketing these days. Why is it so important? Content marketing builds customer trust, engagement, and loyalty — which are the foundations of long-term revenues and growth.
As you are starting or continuing to build your content, here are three things to pay attention to.
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- Written by: Karen McCleve
Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no matter how much you have to spend. Let’s look at seven ways to do that.
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- Written by: Karen McCleve
Have you ever wondered how using multiple marketing channels impacts your results?
A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were using and how happy they were with the results. The study found that two-thirds of study participants use between three and five channels for their campaigns. Fewer respondents use six or more channels, but those that do are getting better results.
How Many Channels Are You Using in Your Campaigns?
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- Written by: Contributing Writers
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers.
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- Written by: Karen McCleve
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is a quick checklist to make sure that, as you look forward to the rest of the year, you are hitting all of the basics.
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- Written by: Contributing Writers
There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here are five tips to keep in mind.
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- Written by: Contributing Writers
When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate. Here are some ways to capitalize on the strengths that are unique to print.
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- Written by: Contributing Writers
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability.
Is personalized marketing more sustainable? Yes! Here’s why.
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- Written by: Contributing Writers
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as possible, regardless of channel, and this data will help make your message richer and more effective.
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- Written by: Contributing Writers
Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine whether your efforts are working.
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- Written by: Contributing Writers
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Lifetime Customer Value (LCV) to answer this question.
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