Insights and inputs from our team and around the web.
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- Written by: Pat Gremillion
Schools and universities today are increasingly looking for ways to differentiate themselves from the pack. More now than ever, a secondary education (not to mention a superior high school education) is rightfully viewed as necessary to move forward in today's competitive job market. With the ample supply of prospective students longing for a promising education and parents trying to provide the best for their children, the ways in which schools market themselves are more important than ever. The quality of a school's appearance can be the difference between attracting prospective students and becoming dust in the wind.
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- Written by: Elizabeth Woods
Contractors, builders, architects, engineers and designers alike benefit from the message effective construction site signs convey.
- Job Site Signs generate awareness and create interest for your properties. Full color signs can be printed on a variety of substrates, including vinyl, corrugated plastic or plywood. They are water and UV-resistant, making the signs durable in any weather condition.
- Fence Wraps can create a visual barrier to conceal construction clutter while simultaneously promoting your business or the structure being built. With full color graphics you can transform an ordinary chain link fence into a work of art.
- Safety Signs are required by law to warn of all dangers, notify hard hat areas and specify particular hazards. Make sure your jobsite is adequately covered.
Give Thomas Printworks a call today and we’ll help you brand and beautify your construction site. Quick turnaround times and installation are available.
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- Written by: Elizabeth Woods
Movies and TV shows constantly use bus advertisement as a pinpoint for a joke or ironic object in a scene, but all of that is possible with the help of vehicle wraps. You can achieve the same affect that a funny bus advertisement yields with the help of vehicle wraps at Thomas Reprographics.
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- Written by: Elizabeth Woods
Trade shows are the prime place to make connections and market with other people to discuss how you can help someone achieve a certain goal. But before you can pitch them on your product or service, they need to approach your booth. With awesome trade show graphics, you’ll not only get their attention, but you’ll be more likely to get their business!
An article posted on LeraBlog.com discussed the advantages of having cool-looking trade show graphics.
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- Written by: Elizabeth Woods
When you're getting ready to use printed graphics such as window clings, banners, or even restaurant menus, the first thing you should think about is visual appeal. A key to creating visually stimulating printed graphics is to have easy-to-read typefaces that can be read from a distance as well as look good.
OrphicPixel.com posted a great article about choosing a typeface that can be read easily at a distance, giving you the optimal advertising that you're going for.
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- Written by: Elizabeth Woods
Custom building wraps are an awesome way to catch people's attention as they're walking or driving down the street. While there are many ways you can use a custom building wrap, we found a few unique examples that really caught our eye.
Check out these custom building wraps featured in an article on SmashingHub.com
Let Thomas Reprographics make your wildest building wrap visions come to life. Give us a call at 1-800-877-3776 today and we'll help you begin the process of designing and printing your wrap.
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- Written by: Elizabeth Woods
The average American commuter spends 38 hours per year in traffic (Source). During those hours, you're likely to be doing at least one of three things: listening to the radio and dodging commercials, talking on the phone about how awful waiting in traffic is, or trying to find something interesting about the car in front of you. At Thomas, we can help you promote your business for all 38 hours of traffic you sit in each year with the help of vehicle wraps.
Does it really work? Yes! Take a look at this example from HealthcareSuccess.com of how a fleet of home health care vehicles increased their referrals without having to go out and do a ton of extra work.
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- Written by: Elizabeth Woods
Summer has just begun, and that means families and communities will be out enjoying different activities together. What better way to dine than at a hip food truck at a local park or urban area? Food trucks are popping up across the nation, and they're getting more spruced up now than ever. Let Thomas Reprographics help you bring your food truck to life with food truck vehicle wraps!
An article from Locally.fm gives a few tips on how to make your food truck stand out among the rest, and we can definitely help make that happen with food truck vehicle wraps.
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- Written by: Super User
It happens to everyone — you open your mail box, find one (or several) brochures advertising something you're completely uninterested in, and end up with a trashcan full of crumpled brochures and brochure printing is only effective when the brochure falls into the hands of your target audience.
If you are interested in advertising your business through brochure printing, you may or may not already know that the key to successful marketing is learning who your audience is and where you can find them. When printing or sending out any advertising materials be sure to ask yourself those key questions.
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- Written by: Elizabeth Woods
The outside of your building can be just as important as the inside. Having visually appealing decor is great once you've drawn in customers, but what brings them in? You can't always rely on a pretty building or a prime location, which is where banner printing comes in handy.
Thomas Reprographics is a nationwide company that brings banner printing to companies all over the U.S. Banners bring multiple benefits to companies to help them draw in customers. Here are a few reasons why banners can benefit you.
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- Written by: Elizabeth Woods
When the federal menu-labeling law goes into effect this year, restaurants with 20 or more locations will need to provide calorie counts on menus and menuboards. Experts say the calorie shuffle presents a good opportunity for restaurants to reevaluate their menu strategy and menuboard design, two elements that, if done right, should soften any blow from the labeling mandate.
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- Written by: Elizabeth Woods
As a marketer, are you looking for novel ways to convey your message? Bright graphics and media messages on the ground are starting to catch the eye of more advertisers and consumers than ever. According to Tim Greene, director of wide-format market research at InfoTrends, the North American market for floor graphics will grow at a rate of nearly 12 percent through 2015 (read the full article here). With the variety of media options available for floor graphics now, consumers have many opportunities for ground-level projects. Graphics can be installed on pretty much any floor service, from concrete and vinyl to carpet; outdoor or indoor applications. Make sure your provider is using an anti-skid material and you can really floor your clients! Give a Thomas Reprographics specialist a call, and we can give you several options to consider to begin advertising on the ground-level!
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- Written by: Super User
Do you struggle with creative ways to showcase your signage or graphics for your business? Do you have a specific style or look in mind, but don’t know how to make it happen?
See how Thomas Reprographics uses its creativity, experience and relationships with vendors to help firms overcome their signage challenges.
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- Written by: Super User
Business owners nationwide are discovering that car wraps and vehicle graphics are the best way to reach customers quickly, effectively and economically. Compared to traditional forms of advertising — outdoor signs, television, print and radio — vehicle advertising can reach more consumers at a lower Cost per thousand impressions (CPM) than any other form of outdoor advertising.
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- Written by: Super User
What’s on the horizon for green building in 2012? Experts say it will rebound globally despite continuing economic stresses. Expected at the top of the trends are the transition to LEED 2012 (the newest version of the green building rating system), the adoption of sustainable building practices internationally and an increased focus on greening existing buildings.
As a digital print service provider, Thomas Reprographics takes sustainability seriously. From the products and equipment used to employee and customer education, we have adopted sustainability practices to help make a positive impact for future generations. With the digital era, it’s much easier to offer our customers ways to manage and distribute their information without the use of paper. In Digital Publishing Solutions December 2011 issue, Thomas Reprographics is highlighted as an eco-conscious company featuring our sustainable practices.
Remember Thomas Reprographics when considering your contribution to green building in 2012!
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- Written by: Super User
According to Fast Company, in a recent story about brand equity was an interesting observation. The survey, which talked to 50,000 consumers, “found that only 20% of the brands they interact with have a positive impact on their lives, and… that 70% of brands could disappear entirely without them noticing.” There are 970,000 foodservice locations in the U.S. Each of them a brand, from Sally’s Sandwiches to McDonald’s store #7,794, each location has a local reputation even apart from the headquarters’ brand. How can “brands” have such a low impact on consumers? Hint: it is more than the food and it is more than the price or the promotion. Engagement comes with a high cost. According to the same Fast Company survey, more than half (51%) of consumers want to reward responsible companies by shopping there, and 53% would pay a 10% premium for products from a responsible company (read more).
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- Written by: Super User
Good news for retailers! The National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey is still forecasting overall holiday retail sales to grow 2.8 percent during the months of November and December to $465.6 billion. Additionally, nearly six in 10 holiday shoppers (59.9%) say they plan to take advantage of retailers’ sales and discounts to make additional non-gift purchases for themselves and their families during the holiday season. See the results of the full survey here. Make sure you’re ready for the increase in business this holiday season with eye-catching banners, signs and window graphics for all your locations.
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- Written by: Super User
Start your projects right by using ConstructionVaults to manage the initial design and ongoing changes for your construction projects. Regardless of the application you use to design the project, ConstructionVaults provides full BIM integration and collaboration for everything from cost estimation to simulation to scheduling and analysis. And everything is stored for easy reference and review with other project members.
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- Written by: Super User
Are you looking for a new way to showcase your product? Are you sponsoring an event or location that needs to really catch the consumer’s eye? Look no further than Asphalt Art! It’s the most eye-popping way to transform ordinary ground and surface materials such as asphalt, concrete and untreated stone into stunning, vibrant advertising canvases. At Thomas Reprographics, Asphalt Art is one of the many different substrates we use. Unlike standard laminated vinyl floor decals, this patented technology is extremely durable and does not de-laminate. It easily withstands tough treatment such as automobile traffic and can be easily removed, usually without any leftover residue. Since the artwork literally conforms and adheres to any porous textured surface, it is very slip resistant, making it perfect for use on stairs and floors anywhere.
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- Written by: Super User
"I didn’t get the e-mail." Those are words you always hate to hear. You can’t keep a project on track unless you can consistently communicate and collaborate with team members. But e-mail systems can be problematic — rejecting large files, dropping messages into junk folders, losing information in cyberspace.
ConstructionVaults includes features to keep your communication and correspondence efficient, effective, and easy to track.
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