Thomas Reprographics is supporting the expansion of MOOYAH Burgers Fries & Shakes by ensuring consistency and fast delivery of franchise signage and marketing materials for the rapidly growing restaurant.
MOOYAH uses Thomas’ Visualogistix service to prepare and distribute everything from training and operations manuals to new store graphics to help meet the growth needs of the Texas-based restaurant chain.
“Visualogistix helps ensure quality and consistency in all our marketing collateral and training materials. It allows us to support our rapid growth of new and existing franchisees and stay within our budget and brand guidelines,” says Alexis Barnett, Director of Marketing.
Visualogistix allows restaurants to prepare a standard set of materials for franchisees that is stored electronically. Franchisees can order and customize the materials they need through a secure website, and the materials are produced and delivered to the franchise site on time and on spec, ensuring brand standards with local customization.
MOOYAH uses Visualogistix to create a standardized marketing portal, which includes menus, signs, training and operations manuals, store graphics and décor, and even customized wallpaper to get a new franchise started, as well as provide existing franchisees the marketing support they need. Thomas Reprographics representatives work closely with the MOOYAH marketing team to ensure brand consistency and accuracy for new franchisees as they come on line.
“We’re pleased to be a part of the growth of MOOYAH,” said Bryan Thomas, CEO of Thomas Reprographics. “Visualogistix is the perfect service for restaurants that want local flexibility for franchisees but need to maintain strict control of their brand identity. We provide the best of both worlds, taking away the burden of production and distribution while allowing rapid, accurate production of virtually any materials the restaurant needs.”
MOOYAH currently has 28 restaurants in Texas, California, Tennessee, and Connecticut, with new restaurants slated to open in Alabama, Arkansas, Kansas and Virginia. Based in Frisco, Texas, MOOYAH was named the #1 Moover & Shaker by FastCasual.com in 2009. For more information about MOOYAH, please visit www.mooyah.com.
About Thomas Reprographics
Thomas Reprographics, Inc. combines more than 55 years of experience in the visual communications, reprographics and printing industries. Thomas Reprographics is based in Richardson, Texas, with more than 30 locations strategically located across the United States. Visit www.thomasrepro.com or Visualogistix.com for more information.
Director of Product Marketing