In a world of networking events and big conferences, thinking of unique ways to make a lasting impression can be tough. Luckily, almost anything is possible when it comes to large-format printing and branding materials. Below are six out-of-the-box ways to use your conference signage to make a big splash with attendees.
1. Wall Art in the Main Conference Room Area
As the most prominent area(s) of your event, drive home the branding with a large-format solution. A great way to do this is by covering all of the walls all walls with removable vinyl signage. This will not only grab attention but is a great solution for temporary rental spaces.
2. Wrapped Stairwells
In a multi-level conference space, stairwells are an unsuspecting location to promote your company and conference brand. Try fully-wrapping the stairwells to showcase important messaging, sponsors and more for the event!
3. Stage Backdrops
Though your presenters will have a projection screen, take advantage of the additional space up on the stage. Using a graphics wrap on a custom stage surrounding the screens is a great way to further personalize the area and make the stage feel extremely professional to attendees.
4. Individual Room Signage
If your attendees are staying overnight for your event, reiterate your branding and messaging throughout their individual rooms. You can do this by bringing in static clings and mounting them in every attendee’s room.
5. Conversation Pieces
Looking for some additional ways to make your space stand out, and get attendees engaged? Try these solutions:
- Chalk Talk Wall: Use a non-vinyl chalkboard film wall so attendees can meet, mingle and write on the wall.
- Pool Mats: If there’s a large body of water in your event space, you can place signage underneath the water as a way to add even more of a branded touch.
- Lighted Block Lettering: Nothing says “Social Media Worthy” like giant block letters for attendees to post about during your conference. Use your company name, slogan or conference name to encourage photo-ops for those joining you for your event.
Does It Work?
The Howard Hughes Corporation put all of these to the test for their Annual Leadership Conference, put on for commercial real estate developers across the U.S. For this event, they wanted to have something different with print graphics that would set them apart from other conferences and live up to the theme of the event: “Make Extraordinary.”
With all of these unique branding solutions, attendees found it to be not only innovative but also engaging! Attendees even stated, “The messaging was everywhere around you; in the auditorium, on the golf course, in our own rooms. Even in the swimming pool. How could anyone not get the point?”
To start building out the plan for your next big event, find a local print graphics company and mention your favorite ideas to implement for your conference!Originally posted on Corporate Event News on July 24, 2018
Millions of business cards are printed daily; they’re an essential marketing tool for any business, big or small. Here are a few short tips to remember when designing and using business cards!
Select Sturdy Paper
First impressions are crucial. A common correlation among research shows that first impressions are made within the first 7 seconds, however, recent studies by Princeton psychologists Janine Willis and Alexander Todorov show it might only be a tenth of a second! a tenth of a second! This little piece of paper is what a future client or customer is left with, how do you want your company portrayed? Selecting the right kind of paper can be as important as what is on the business card. Search for a deal that’s economical, but don’t be afraid to spend the couple extra cents for good material.
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than 1,150 U.S adults, YouGov found the following:
Recently, a question was posed to a group of printing and marketing professionals: “Why do you love print?” It is an intriguing question. What draws people to the world of paper and ink? What makes them fall in love with this medium when there are so many others available?
What happens when you optimize and test your print and mail marketing? You watch your results soar. A nonprofit organization that went from a 68% drop in year-over-year registrations for its annual conference to a 933% increase in registrations.
How did they do it? Let’s look at the step-by-step process used and that you can apply to your marketing, too.
At first, you might see labels as a simple product. They need to stick to your envelopes and mailing boxes, your bottled products, or your folding carton packaging. They need to look nice, give the buyer information, and reflect your brand. But if you think this is all there is to it, think again.
Far from being an outdated method of advertising, print continues to push the envelope and offer new and cutting-edge opportunities for marketing. Want proof? Just look at a recent advertisement from Toyota.
The ad was designed by Saatchi & Saatchi for the 2018 Toyota Camry. By tapping into the unique capabilities of print, the ad did something that digital advertising cannot do—it teased all of the reader’s senses.
Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper. In a new report, “Third Annual Back to School Annual Report,” the Paper and Packaging Board has gathered a vast number of statistics that show just how vital print remains to learning.
What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope... or not.
Here are three reasons this space helps recipients decide to open your envelope:
This case study is shared by the U.S. Postal Service. The name of the client is not disclosed, but the details and results of the campaign are. Let’s take a look...
We all know how difficult it is to get companies to talk about the results of even the best direct mail campaigns. Often this is because the results are so good that they don’t want to let competitors in on their secrets. So when you find a great case study, it’s marketing gold.
Talking to customers about vehicle wraps will always start with many questions. Getting to know their business model helps you understand what kind of coverage their fleet needs. Having all the information will help dictate the price, so that you can be more accurate.
The future of graphic printing is...roller skating? Faena Art in Miami Beach, Florida commissioned Thomas Printworks to print out a roller skating rink that can easily be installed and removed. The idea behind this project is to bring artwork to the masses via a free event at an exclusive venue.
A client would like to have all employees sporting their logo every day with each interaction with the public. They have been challenged to require employees to comply because their current vendor’s offering was expensive and the representative was not engaged. Responsiveness and customer service has differentiated our offering from the client’s current vendor choices.
There is overwhelming data that supports an investment in a “New Home Owner” or “New Mover” program as a profitable and viable marketing decision. According to NAHB (National Association of Home Builders), analysis shows that during the first year after closing, a typical buyer of a new single-family detached home tends to spend an average of $10,601 on products and services. This is 2.6 times more than a typical household spends. A buyer of an existing home spends an average of $8,233, which is still twice the yearly spending of a typical homeowner.
Are you needing something for an event that will stand out in the crowd? Or maybe draw attendees to your booth, and create a dynamic boost to your brand recognition? What you need is something that will give you an easier working life on the road. Whether it’s a trade show, an industry event, a gala, or just a seminar you need something that will be impressive, display your branding and promote your business.
The pairing of traditional print media with digital media continues to prove how both types of media can work together to create an interactive and engaging user experience. A fast-growing trend in digital media is augmented reality. Augmented reality takes an existing environment, such as a printed piece and superimposes digital images, sounds, and videos which can be viewed through the camera of an iPhone or tablet using an augmented reality app. Many brands are beginning to utilize this technology to create a more interactive experience for their audience.
How close is close enough? I’m not referring to silky smooth skin after a shave or the relative positioning horseshoes. I’m talking about how close is it to what your customer was expecting and by extension I’m talking about quality control. I’m talking about providing our customers with not just close, but exactly what they were hoping for in the expected time frame. We often think of quality control as the last stop before a project leaves the factory. Instead, I suggest we think about quality control not just at the end, but throughout the entire project.
Ever since Encad introduced the Novajet in 1991, the large format printing industry has been decorating our sports complexes, wrapping our high rises, wrapping our delivery vehicles and defining outdoor music festivals. All this has been done by “squirting” little droplets of ink onto papers, canvas, synthetics and textiles…a technology called Inkjet.
Until recently, inkjet technology utilized a variety of ink chemistries:
Are most of your marketing campaigns used for direct sales? If so, why not mix it up? Try using your next mailer to offer advice or a helping hand instead. It’s a great way to sell products and deepen customer loyalty at the same time.
Just look at Home Depot. Why do you think it offers free seminars on do-it-yourself projects? Sure, seminars offer great advice, but they also generate additional sales for the home improvement giant. Attendees learn about a new product or technique, then while they are excited and motivated to try something new, they buy materials for completing one of those projects while they are right there in the store.
Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies. The article talks about the basics of effective marketing. We’ll summarize the points here and illustrate them with a TV commercial most of us will recognize: “Not You” from Realtor.com.