As more companies switch to electric vehicles (EVs), fleet managers are reconsidering how they license and service their fleet of company vehicles. EVs pose unique technical errors for vehicle graphics even though they display environmental and functional benefits. An electric vehicle takes its first step toward becoming a mobile billboard with a professionally installed vehicle wrap. In addition to shielding the car’s original paint finish, vehicle wraps also help keep the fleet’s branding consistent. Fleet managers must understand how the wrap materials, installation techniques, access to charging, and long-term maintenance can affect the vehicle’s appearance and performance. You can also integrate design, production, and installation through one point for a single vehicle or electric vehicle fleets.
Why Vehicle Wrapping is a Great Option for Electric Fleets
Electric vehicles represent a big investment. So, it makes sense to maximize their utility and marketing value. With vehicle wrapping, you can turn every trip into advertising without having to modify or permanently change your vehicle.
- Make Your Brand Noticeable on the Road. No matter how big or small your fleet, custom wraps help your business get noticed wherever employees go. The professional appearance of your logo, contact information, and marketing message can be achieved with full wraps, partial wraps, and cut vinyl graphics. Local brand awareness can be established by electric fleet vehicles travelling through residential areas, business districts, and customer locations daily. Thomas Printworks produces everything from complete vehicle wraps to cut vinyl lettering and window graphics to effectively advertise your business on the go.
- Preserve The Original Car Finish. High-grade vinyl wraps shield a vehicle's original paint with a protective layer. They help to protect the exterior from minor abrasions, UV rays, road debris, and everyday use. Fleet managers who intend to resell or return leased EVs in the future can consider keeping the paint intact for resale value.
Keep Your Brand Identity Across Every Vehicle in Your Fleet
As companies grow their electric fleets, maintaining a constant identity becomes more relevant.
- Consistent Graphics Are Required On All Vehicles. Fleet managers should create branding guidelines to standardize the logo placement, colors, text, and messaging. The consistent graphics, regardless of the size or model of a vehicle, give one brand recognition that crosses many markets.
- Streamline Multi-location Fleet Launches. Companies with a presence in multiple cities can benefit from coordinated installation services. It is better to work with a provider that can manage design, production, and installation to maintain branding and reduce administrative overhead. Thomas Printworks can assist with local installations and with coordinated fleet graphics programs nationwide.
Make Plans for EV Fleet Maintenance
When properly maintained, fleet wraps will maintain a professional appearance throughout their life.
- Check Your Wraps During Vehicle Servicing. Fleet managers should incorporate visual wrap inspections whenever a vehicle is serviced. Detecting lifting edges, scratches, or minor damage early on makes it easier to repair before the graphic deteriorates further. By maintaining the wraps in good condition, the fleet will continue to represent the business well.
- Understand Wrap Lifespan and Replacement Planning. Most of the premium vehicle wraps last for an average of 3 to 5 years, depending on the usage of the vehicle and the weather. By scheduling replacements in advance, companies can ensure branding consistency and minimize equipment downtime for electric fleet vehicles.
Join Forces With An Experienced Fleet Graphics Provider
Choosing an installation partner is as important as choosing a wrap design.
- Proper Installation Safeguards Your Asset. The right surface preparation, proper installation, and accurate finishing are key to a long-lasting, professional finish. Technicians with years of experience know how to fit the graphics correctly without any bubbles, wrinkles and lifting.
- All-Inclusive Fleet Branding. Fleet managers typically find it advantageous to collaborate with just one provider who oversees design, print, production, installation, and ongoing updates. Thomas Printworks provides vehicle graphics for everything from a small vinyl logo or window graphic to a full fleet wrap and helps businesses simplify the process by coordinating the project.
Frequently Asked Questions
Can electric cars be wrapped just like regular cars?
Yes! With proper installation by experienced personnel, top-quality vinyl materials can be used to wrap electric vehicle fleets.
Will wrapping a car affect its performance or charging?
No, a professionally installed wrap is designed around the charging ports and components of the vehicle to allow normal charging and use without affecting performance.
How long do fleet vehicle wraps last?
Depending on environmental exposure, upkeep, and use of the vehicle, premium wraps last around three to five years.
Why should fleet managers opt for a pro wrap installation?
Having it fitted professionally ensures the correct fit and enhances the durability and consistent branding of the fleet.
Conclusion
As electric vehicles usher in a new era for commercial fleets, there are opportunities for new designs and modifications. Professionally designed wraps on EVs generate maximum visibility for the EV fleets of the business. Additionally, wraps protect the vehicle’s paint finish and enhance brand identity. To get effective, long-lasting results, fleet managers should keep vehicle design in mind, use high-quality materials, design for long-term EV fleet maintenance, and use experienced graphics specialists.
Thomas Printworks professionalizes electric vehicle fleets into mobile advertising and branding!
