Looking for a way to get your product noticed? You can turn your vehicles into moving billboards with colorful fleet graphics. Whether you have a single delivery vehicle or a fleet of cars, trucks or semis, applying vehicle graphics makes your message stand out from the crowd. Advertising on specialty vehicles such as dump trucks, boats, patrol cars, trailers and golf carts make the opportunities endless.
What should I expect a car wrap to cost?
Pricing is determined on a case-by-case basis and depends on several factors. Vehicle advertising varies widely in size and scope—everything from the number of vehicles to the amount of coverage each graphic provides will influence the final cost.
Spot graphics are mostly made up of ready-to-apply (RTA) graphics and are considered the most cost-effective way to advertise.
Partial wraps typically cover half or three-fourths of the vehicle. Creativity comes into play with a partial, as a combination of spot graphics, window perf and door magnets are all options. Partials are used to meet both needs for advertising effectiveness and budget.
Full wraps cover the entire vehicle, excluding the windshield.
| Passenger Car | Delivery Van | Pickup Truck | |
|---|---|---|---|
| Spot Graphics |  |
 |
 |
| Partial Wrap |  |
 |
 |
| Full Wrap |  |
 |
 |
Other variables that affect cost are materials used, design needs, and installation. Make sure you use quality materials and utilize a reputable installer if you do a detailed wrap.
Why use vehicle graphics?
Vehicle graphics undergo weathering and durability tests to prove their reliability. Many vehicle graphics are warrantied. Today’s graphics are guaranteed for three to five years. This performance guarantee backs up the fact that vehicle graphics are a great investment for both big and small businesses.
According to the Outdoor Advertising Association of America (OAAA), vehicle graphics are one of the most effective forms of advertising and can generate between 30,000 - 70,000 impressions daily. They're a relatively low-cost form of marketing, making them an appealing option for any company.
Facts and statistics about vehicle advertising:
- 91% of people surveyed said that they do notice words and pictures on fleet vehicles.1
- 29% said they would base a buying decision on these impressions.1
- 97% of respondents remembered the ad displayed on trucks.2
- 96% of respondents said that fleet graphics had more impact than billboards.2
- Fleet graphics give 101 impressions per mile traveled.1
2 Results of study by Robinson, Yesawich & Pepperdine Inc.
What are you waiting for? Get a quote for your vehicles today!
