Trade Shows are an interesting concept, because you are on a quest to create a cohesive, well put together 10x10 space that represents your company as a whole. You want to be professional, but practical as you are creating a collapsible branded environment.
As with many things, there isn't one right way to do it; trade shows not excluded. There are numerous different ways to design them and change the focus, however we are going to focus on some essentials for trade shows.
1. Have a well-designed booth
This the backbone of your event, everything connects back to it! You can have the greatest sales representative manning your station, but if it's drab, not visually appealing or confusing, not even your top sales rep with have much a chance to strike a conversation with anybody.
Check out How To Design a Trade Show Booth That POPS! where we cover topics like brand consistency, color and targeting your messaging to show your solution to the problem.
There's more to it than just the back drop:
Rugged adhesive material lets you add directions or promotional messages at the foot of your prospects in your booth or on the show floor directing prospects to your booth. It can also be a great way to start a conversation, "Now step right here and tell me what you see". Get creative!
They are flexible, portable, and make you more visible. By placing pop-up banners in the walkway or just outside of your booth, you'll catch the attention of those walking by. Thomas Printworks carries all kinds of banner stands to make you look your best. Choose from single- or double-sided stands for maximum exposure to drive more traffic to your trade show space.
2. Uniforms and branded apparel
Brand consistency certainly doesn't stop with the graphics. Branded clothing is an essential at an event like this, a small logo shows everyone where you work and who you are representing.
Whether you're looking for a classic polo or a hat, we have a wide variety of options.
3. Give away or leave behind
Promotional Products are a great way to keep your name circulating long after the trade show and get leads. You can give away classic items like pens, flash drives or a note pad to everyone you come in contact with and also consider doing a raffle for a bigger item like a jacket, blanket or a few nice water bottles. You'll find over 25,000 items in our massive catalog and every item is fully customizable with your company logo or message.
Browse the catalog here!
There are many ways to organize a trade show, but don't skip out on these three essential items. Show up professionally and leave with new connections and possible new clients. We wish you the best of luck and hope that we are able to help you out for your next big event!