Fall is such a beautiful season. Greens are replaced with bright yellows, oranges, and reds. Classic flavors of cinnamon and pumpkin return, football of all levels takes the center stage, and excitement of holidays to come fills the crisping air.
What is it that makes fall exciting? If fall was year round, would it still be perceived to be this beautiful and exciting?
Let's take a look a few concepts fall can teach us about business.
Change is exciting; change is beautiful
A forest of green turns shades of yellows and reds with fall. This is a stark contrast from the appearance of the same forest for the past five or six months. Just as leaves change color, the markets change. Customer taste can change. Your company can (and sometimes will have to) change.
For me at least, fall is exciting because everything looks completely different; companies can likewise have this new excitement. Is it time for a re-brand?
Or if not a re-brand, is it time to update your look? A lot can change about a company with an updated logo, redesign of materials handed out and signage. 60% of businesses who updated their signage experienced a 10% increase in sales! Updating can boost your sales and cause a talk. Humans notice change.
If you haven't thought about digital signage, that might be a good change for you to consider. 4 out of 5 product brands noticed up to a 33% increase in sales through the use of digital signage.
Sometimes we need to let go
Leaves drop and scatter the ground. Trees need to let go of their leaves to survive. Companies likewise need to examine and let go of strategies, people, items, whatever it may be, that aren't helping their bottom line.
Just because it's not working doesn't mean it wasn't a great idea. It might just not be right for your industry or wasn't quite executed properly. Let go, and go back to the drawing board.
Just like how pumpkin flavor is popular at this time- not every offer or item you have has to be available year round.
Would pumpkin donuts really be a big deal if they were carried year round? Probably not. Would October Fest be a big deal if it happened every weekend? Well, that might be.... but, the point is, items or events can be seasonal and bring excitement. It gives customers something to anticipate.
Prepare — You don't know what's in store
Plants and animal prepare for winter- if something big hits your industry are you ready to move with the change? Do you have the supplies or assets possible to do so? If you're not one step ahead, you're falling behind.
Thanks for reading this week's blog. Remember, change is good. If you're looking for a change in your signage, Thomas Printworks is here to help.