Think print is starting to “lose its cool” in the age of digital marketing? Actually, the opposite is true. With the growth of digital, print has solidified its place as a channel that marketers cannot ignore. Here are five print marketing statistics that every marketer should know.

1. Some customers can only be reached by print.

Even in today's digital age, there are still large groups of consumers who cannot be reached through digital channels. According to the Pew Research Center, 11% of Americans have no Internet access at all, and among certain populations, such as older Americans, rural Americans, and those without high school diplomas, this number is significantly higher. (Source: Pew Research Center, 2018)

Are you currently building? Or in the process of starting to build? We know there’s lots on your mind with permits and making sure that building codes are followed, hiring both for the construction job and who will now fill the new building. It’s very possible you haven’t even had time to think about how to optimize your construction process as marketing candy. Don’t worry; we’ve got you covered.

Lasting impression

In a world of networking events and big conferences, thinking of unique ways to make a lasting impression can be tough. Luckily, almost anything is possible when it comes to large-format printing and branding materials. Below are six out-of-the-box ways to use your conference signage to make a big splash with attendees.

Business card

Millions of business cards are printed daily; they’re an essential marketing tool for any business, big or small. Here are a few short tips to remember when designing and using business cards!

Select Sturdy Paper

First impressions are crucial. A common correlation among research shows that first impressions are made within the first 7 seconds, however, recent studies by Princeton psychologists Janine Willis and Alexander Todorov show it might only be a tenth of a second! a tenth of a second! This little piece of paper is what a future client or customer is left with, how do you want your company portrayed? Selecting the right kind of paper can be as important as what is on the business card. Search for a deal that’s economical, but don’t be afraid to spend the couple extra cents for good material.

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than 1,150 U.S adults, YouGov found the following:

Recently, a question was posed to a group of printing and marketing professionals: “Why do you love print?” It is an intriguing question. What draws people to the world of paper and ink? What makes them fall in love with this medium when there are so many others available?

What happens when you optimize and test your print and mail marketing? You watch your results soar. A nonprofit organization that went from a 68% drop in year-over-year registrations for its annual conference to a 933% increase in registrations.

How did they do it? Let’s look at the step-by-step process used and that you can apply to your marketing, too.

At first, you might see labels as a simple product. They need to stick to your envelopes and mailing boxes, your bottled products, or your folding carton packaging. They need to look nice, give the buyer information, and reflect your brand. But if you think this is all there is to it, think again.

Far from being an outdated method of advertising, direct mail print continues to push the envelope and offer new and cutting-edge opportunities for marketing. Want proof? Just look at a recent advertisement from Toyota.

The ad was designed by Saatchi & Saatchi for the 2018 Toyota Camry. By tapping into the unique capabilities of print and POP graphics, the ad did something that digital advertising cannot do—it teased all of the reader’s senses.

Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper. In a new report, “Third Annual Back to School Annual Report,” the Paper and Packaging Board has gathered a vast number of statistics that show just how vital print remains to learning.

What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope... or not.

Direct mail campaigns are competitive, but effective. Check out a case study where direct mail printing outperformed email by 230%. Thomas Printworks wants you to get the bang for your buck- here are three helpful insights as to why this space helps recipients decide to open your envelope:

This case study is shared by the U.S. Postal Service. The name of the client is not disclosed, but the details and results of the campaign are. Let’s take a look...

We all know how difficult it is to get companies to talk about the results of even the best direct mail printing campaigns. Often this is because the results are so good that they don’t want to let competitors in on their secrets. So, when a great case study is found, it’s marketing gold.

Written by Nick Flores

Talking to customers about vehicle wraps will always start with many questions. Getting to know their business model helps you understand what kind of coverage their fleet needs. Having all the information will help to determine the price so you can give a proper quote. 

Written by Juan Fernandez

The future of graphic printing is...roller skating? Faena Art in Miami Beach, Florida commissioned Thomas Printworks to help them with a unique large format printing project- constructing a roller skating rink that can easily be installed and removed. The idea behind this project was to bring artwork to the masses via a free event at an exclusive venue.

Written by Ed McCall

A client would like to have all employees sporting their logo every day with each interaction with the public. They have been challenged to require employees to comply because their current vendor’s offering was expensive and the representative was not engaged. Responsiveness and customer service has differentiated our offering from the client’s current vendor choices.

Written by Steve Fowler

There is overwhelming data that supports an investment in a “New Home Owner” or “New Mover” program as a profitable and viable marketing decision. According to NAHB (National Association of Home Builders), analysis shows that during the first year after closing, a typical buyer of a new single-family detached home tends to spend an average of $10,601 on products and services. This is 2.6 times more than a typical household spends. A buyer of an existing home spends an average of $8,233, which is still twice the yearly spending of a typical homeowner.

Written by Cynthia Justice

Are you needing something for an event that will stand out in the crowd? Or maybe draw attendees to your booth, and create a dynamic boost to your brand recognition? What you need is something that will give you an easier working life on the road. Whether it’s a trade show, an industry event, a gala, or just a seminar you need something that will be impressive, display your branding and promote your business.

Written by Kateri Foley

The pairing of traditional print media with digital media continues to prove how both types of media can work together to create an interactive and engaging user experience. A fast-growing trend in digital media is augmented reality. Augmented reality takes an existing environment, such as a printed piece and superimposes digital images, sounds, and videos which can be viewed through the camera of an iPhone or tablet using an augmented reality app. Many brands are beginning to utilize this technology to create a more interactive experience for their audience.

Written by Andrew McConnell

How close is close enough? I’m not referring to silky smooth skin after a shave or the relative positioning horseshoes. I’m talking about how close is it to what your customer was expecting and by extension I’m talking about quality control. I’m talking about providing our customers with not just close, but exactly what they were hoping for in the expected time frame. We often think of quality control as the last stop before a project leaves the factory. Instead, I suggest we think about quality control not just at the end, but throughout the entire project.

Written by Meredith Terrall

Ever since Encad introduced the Novajet in 1991, the large format printing industry has been decorating our sports complexes, wrapping our high rises, wrapping our delivery vehicles and defining outdoor music festivals. All this has been done by “squirting” little droplets of ink onto papers, canvas, synthetics and textiles…a technology called Inkjet.

Until recently, inkjet technology utilized a variety of ink chemistries:

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