Written by Eddie Smith
Window graphics are a great way to get noticed, especially during the holidays. Festive and fun window decorations are sure to generate buzz, no matter what type of business your company is in. The appeal of window graphics is not just that they add color to your windows, it’s that they are a fun and unique way to grab your customer’s attention. They can be designed to coordinate with your company’s style and brand, communicating positively to your customers and promoting your business.
What better way to capitalize on high foot and vehicle traffic than with the hordes of shoppers that are sure to be frequenting malls and shopping centers this holiday season? Window graphics are the perfect way to get your message out there and let customers know what your holiday promotions, campaigns, and specials are.
The creative possibilities for holiday-specific window graphics are virtually endless. There are two main varieties to choose from when it comes to window graphics: static cling and window perf. These substrates help you achieve different results, both being effective in their own way.
Written by Ira Bowman
Have you ever wondered what the word ‘reprographics’ means? If you’re like most in the AEC (Architectural, Engineering, and Construction) industry, you should not only know what this word means but you should know that you’ve depended on reprographics companies (such as Thomas Printworks) as a vital part of your business for generations.
For the record, ‘reprographics’ is a derivative of two words (reproduction and graphics) smashed together. Reprographics is literally the mechanical reproduction of an image. Reprographics is not only thriving, it is evolving. More technologies with a variety of inks and toners, combined with new substrates, are allowing reprographic firms to expand their offerings at an almost neck-breaking pace.
Written by Chris Miller
In this day and age in the highly competitive retail and restaurant industries, engaging the customer is more difficult (and important) than ever. Attracting new customers and keeping existing customers coming through your doors are the only ways to ensure that sales and profits remain high and that loyalty is not lost to your competitors. So how, you ask, is the best or easiest way to do this?
Simply put, there are many different methods of getting a theme or message across that your store or restaurant is the place to be. Brands need to work with their marketing managers to understand what will work best for their customer demographic and cater to their wants and needs. This can include customized direct mail, flyers in the weekly newspaper, advertisements in magazines your customers read, etc. All these are great, but how can you really scream at your customer at the store level?
PhoenixMart is a 1.58 million square foot business-to-business sourcing center for manufacturers and distributors to showcase their products by providing a gateway for promoting American business to domestic and international markets. The complex features more than 2,000 manufacturers and categories including Home and Hotel, Industrial and Automotive, Electronics and Accessories, Food and Beverage, Office and Recreation, and Fashion and Variety.
Thomas Printworks helped them build and furnish four “sample” suites in their new Welcome Center for leasing purposes. We provided them with photographic prints mounted to custom routed 1/2" Sintra with custom cleats and blocking as well as gallery wraps with liquid lamination.
Take a look at the pictures below to learn a little more bit more about this project.
Written by Richard Lira
Printing on fabric has been around for centuries. However, it was not until the 20th century that digital textile printing was introduced. The process uses computer controlled lasers and high pressure jets to supply ink directly into the fabric. This allows for a very detailed finished product in a very short amount of time, complete with vibrant colors and a wide color gamut.
Materials and Finishing
There are various types of fabric materials used for digital printing today. Some of the most common fabrics include heavy and soft knit fabric, flag material, sheer, satin knit, poplin, ploy canvas, linen, duck mesh, power stretch and backlit.
Fabric projects can be finished in a number of ways depending on the final application and customer preferences. Pole pockets can be added for hanging banners. Hemmed edges provide a nicely finished look, and increase the durability of the material to prevent fraying. Grommets can be added for use with ropes to displaying the message across a broad area. The edges of the fabric can also be treated with silicone for inserting into framed hardware.
Written by Kevin Hughes
Whether you have a large and expansive fleet of trucks or only a single van delivering your products and services, vehicle graphics are able to transform your vehicles into cost effective marketing assets powerful enough to drive business growth, boost sales, and deliver brand awareness. Vehicle graphics are a savvy choice for several reasons, including the low cost to reach millions, quality checks, and the versatility in products available.
Schools and universities today are increasingly looking for ways to differentiate themselves from the pack. More now than ever, a secondary education (not to mention a superior high school education) is rightfully viewed as necessary to move forward in today's competitive job market. With the ample supply of prospective students longing for a promising education and parents trying to provide the best for their children, the ways in which schools market themselves are more important than ever. The quality of a school's appearance can be the difference between attracting prospective students and becoming dust in the wind.
Contractors, builders, architects, engineers and designers alike benefit from the message effective construction site signs convey.
- Job Site Signs generate awareness and create interest for your properties. Full color signs can be printed on a variety of substrates, including vinyl, corrugated plastic or plywood. They are water and UV-resistant, making the signs durable in any weather condition.
- Fence Wraps can create a visual barrier to conceal construction clutter while simultaneously promoting your business or the structure being built. With full color graphics you can transform an ordinary chain link fence into a work of art.
- Safety Signs are required by law to warn of all dangers, notify hard hat areas and specify particular hazards. Make sure your jobsite is adequately covered.
Give Thomas Printworks a call today and we’ll help you brand and beautify your construction site. Quick turnaround times and installation are available.
Movies and TV shows constantly use bus advertisement as a pinpoint for a joke or ironic object in a scene, but all of that is possible with the help of vehicle wraps. You can achieve the same affect that a funny bus advertisement yields with the help of vehicle wraps at Thomas Reprographics.
CreativeBits.org put together a gallery with funny and creative bus advertisements that use optical illusions on the vehicle wraps to draw attention and get their message across. Take a look at a few of their selections below:
Try your hand at adding an optical illusion by means of vehicle wraps on your car, truck, van, or SUV. You can start by talking to our experts at Thomas by calling 1-800-877-3776. We’re excited to start working with you and helping you gain customers for your business by wrapping your vehicle.
Trade shows are the prime place to make connections and market with other people to discuss how you can help someone achieve a certain goal. But before you can pitch them on your product or service, they need to approach your booth. With awesome trade show graphics, you’ll not only get their attention, but you’ll be more likely to get their business!
An article posted on LeraBlog.com discussed the advantages of having cool-looking trade show graphics:
Connecting with a Brand
This trade show booth for Absolute Vodka is telling a story about the brand. Absolute is a product that consumers are comfortable with. They are launching a new flavor, but the display allows visitors to feel a connection with what they already know, which is the trademark bottle design. The idea behind a display that tells a story is to play on the visitor’s emotional involvement behind the Absolute brand. The banner is large enough to be seen from a distance and has a clean, crisp letter, the same design their customers are used to, but at the same time is visually enticing to draw in new customers who are curious about the brand. The large accessories engage the visitors by peeking their curiosity to see what else is in the booth.
People want to see and touch things. This is an example of a visually stimulating display. The artwork is arranged in a manner which allows visitors to the booth to visually see the product being offered by the company. The individual 3D display boards allow the products to be easily showcased, while creating a personalized exhibit. The message is being visually viewed, allowing the visitors to casually scan each item, as opposed to smaller images on a display board or a flip-through catalogue.
Presentations are one of the easiest, yet most beneficial ways to engage visitors to your booth. It is almost impossible to converse with every person that stops by your booth, but with video screens the visitor can view your message while waiting to talk with you. This particular booth has several screens available so visitors to the booth are not crowding together to watch one small screen. Several video screens allow more people to comfortably watch the message you are playing. With this type of exhibit it is important to have several representatives available to expand on the video presentation if needed. Having a representative nearby shows visitors that the company cares enough to have a live person ready to help visitors, as opposed to assuming they will watch the presentation, and subsequently take a business card and call the company.
Tips to Create a Successful Booth
The height of your booth should be comfortable enough for you to greet visitors as well as provide the visitors access to your give-away items. To prevent customers from having to reach for items, avoid putting everything you have on one table. Instead, use tables of varying heights or pop-up displays. This allows you to have an area for each part of the display. For example, use small table business cards and a long, waist-high table for displaying your products. A successful booth should also:
When creating your trade show booth, the most important thing to remember is less is often more for a display booth. Avoid clutter, such as organized merchandise, papers and personal items.
Have Colorful Banners
The way you display your company’s name and logo is also an important part of the attractiveness of your booth. The sign and/or banner you choose should be large with clean and crisp lettering, and hung high enough for people to see it from a distance. Red or Black is the most popular color choices for banner lettering, because it can be viewed from a far distance.
Be Warm and Inviting
People tend to be drawn to areas that look comfortable. Consider using different types of lighting. Other great things that provide the feeling of warmth and comfort include items such as a couple of chairs where visitors can rest while watching your demonstration. It is common for professional trade show booths to use colors such as black, gray, white and blue, so consider using warm colors such as yellows and reds.
For your next trade show graphics, give us a call at 1-800-877-3776 and we’ll make you look great!
When you're getting ready to use printed graphics such as window clings, banners, or even restaurant menus, the first thing you should think about is visual appeal. A key to creating visually stimulating printed graphics is to have easy-to-read typefaces that can be read from a distance as well as look good.
How to Choose a Typeface for Easy Long-Distance Reading
No matter what project you are using typeface for, there are a few rules that make the going easier; these rules can apply to print or web design. The main thing you want, of course, is to maintain a highly readable product; one that not only keeps your audience engaged, but one that is also attractive and easy to access.
Using Only Two Fonts
The very first thing you want to consider is consistency, especially in all the visual elements. In order to attain this you will have to trim your font choices to only two.
That’s right, two.
This is possibly the most important rule for easy reading. Use only two typefaces and the possibility of your audience staying on the page or on the site has increased 100 fold.
Text is No. 1
Your first font choice should be for your text, as this is the most important typeface choice. The text font needs to be highly readable and easy to scan. Because the text holds all your important information, you want to make absolutely sure that you are choosing the typeface that will capture your readers and make reading your material enjoyable.
The next and only other typeface choice should be for headlines and possibly subtitles. Since this typeface is bigger and bolder, you can make it a fancier font. Nevertheless, the two fonts are going to need to blend harmoniously together without necessarily looking alike.
X-Height? What’s That?
When choosing and matching your complimentary font choices, make sure that your text typeface has what is known as x-height. X-height means that the bowl of a letter, like the round part of the b or d, is about two-thirds the height of its stem. Anything smaller than this can be difficult to read, especially if you are designing for the web. Remember, this is the most important choice you will make for audience or customer retention.
Second in Importance Are Headlines
Once you've chosen your preferred typeface, with good x-height, for your text, it is then time to select the second typeface for headings. One sure way to quickly determine if the second font will work is to look at the letters a, e, and g. Although you do not want your two choices to look too much alike, you do want to maintain the readability. The best choices to partner are typefaces that are similar in these three letters. This is true whether one font is a serif and the other is sans serif. Compare these letters and then make a choice that will create a comfortable reading experience.
On the other hand, don't be afraid of contrast if it suits your needs and your product. Realize that two fonts that are too much alike will also have a negative effect.
So, even though the first priority is to be able to give your audience a comfortable read, don't be afraid to show some creativity and, above all, have a little fun.
Choose your fonts and get started with your printed graphics by calling us at 1-800-877-3776 today!
Custom building wraps are an awesome way to catch people's attention as they're walking or driving down the street. While there are many ways you can use a custom building wrap, we found a few unique examples that really caught our eye.
Check out these custom building wraps featured in an article on SmashingHub.com
Let Thomas Reprographics make your wildest building wrap visions come to life. Give us a call at 1-800-877-3776 today and we'll help you begin the process of designing and printing your wrap.
The average American commuter spends 38 hours per year in traffic (Source). During those hours, you're likely to be doing at least one of three things: listening to the radio and dodging commercials, talking on the phone about how awful waiting in traffic is, or trying to find something interesting about the car in front of you. At Thomas, we can help you promote your business for all 38 hours of traffic you sit in each year with the help of vehicle wraps.
Does it really work? Yes! Take a look at this example from HealthcareSuccess.com of how a fleet of home health care vehicles increased their referrals without having to go out and do a ton of extra work.
A unique marketing program that enhances service increases referrals and upgrades staff benefits. Who wouldn’t love that?
Heart ‘n Home Hospice & Palliative Care has taken office signage to a new level by “going mobile.” Rather than conventional (and stationary) out-of-home billboards, we produced “traveling billboards.”
Our 30 company vehicles (26 Nissan Versas and 6 Jeep Patriots) are wrapped with graphics and key messages, including toll-free phone number and website. Our staff members love their company cars, and they have become skilled at answering questions from the public.
The result: heightened awareness of hospice, greater visibility throughout the community, referrals have increased (by 1 to 3 per quarter), and the business vehicles are a meaningful benefit for 160 employees.
Since “going mobile” in 2009, Heart ‘n Home has received many favorable comments, along with a few questions regarding confidentiality. While our vehicles do not violate HIPAA regulations, they are not used for patient transportation, and employees are trained to park away from the home. (Of the more than 3,000 patients we’ve served, we’ve only had two requests regarding patient privacy.)
Our vehicles also shout Heart ‘n Home’s pride in having received the 2011 Top 100 Best Places to Work, a national award sponsored by Modern Healthcare Magazine. “We credit this achievement in large part to our excellent staff. They always do what’s right for our patients and their families,” say Heart ‘n Home Owners Cindy Lee, Kristopher Stice, and Todd Stice. “They are our ambassadors, truly dedicated to providing legendary service every day, every time.”
With some 30 hospices in the valley alone, “going mobile” has enabled the company to stand out. “We want people to recognize our vehicles at a glance and to call us,” said Todd Stice.
“A resource on hospice and related topics is among our greatest strengths. Plus, by significantly reducing expenses, we are able to expand our reach to provide hospice services to an ever-increasing population whose financial resources are limited. At the same time, we provide safe, fuel-efficient vehicles to our employees. Our great-looking vehicles help promote the company’s brand and our reputation as a great place to work.”
“Of course,” Stice concluded, “our first priority is serving the medical needs of our patients with the most dedicated and qualified professionals. A positive work environment and innovative benefits translate into happy staff, which ultimately results in the best hospice care for our patients.”
Although your situation will be different, some of these ideas may adapt to your plan. For Heart ‘n Home Hospice & Palliative Care — a service provider with a wide territory in Idaho and Oregon — vehicle graphics are a natural and brand-building fit.
Whatever field of business you're in, check out Thomas Reprographics vehicle wraps today to get the word out about your business just by doing what you already do. Give us a call at 1-800-877-3776 to get started!
Summer has just begun, and that means families and communities will be out enjoying different activities together. What better way to dine than at a hip food truck at a local park or urban area? Food trucks are popping up across the nation, and they're getting more spruced up now than ever. Let Thomas Reprographics help you bring your food truck to life with food truck vehicle wraps!
A recent article from Locally.fm gives a few tips on how to make your food truck stand out among the rest, and we can definitely help make that happen with food truck vehicle wraps.
Branding goes beyond a logo, a [cool] truck skin or paint job and a snazzy tag line. These are part of the equation but not a full branding effort. Sometimes it requires a unique and creative concept that can carry through the food you serve, the info you tweet and the nicknames you give your staff or customers. Nom-Nom Truck, for example, calls their followers nom-sters. Simple, yet effective. It makes the customers feel like they are part of a unique group, or at least a unique brand experience.
Your food truck wrap may draw in an audience, but that's as far as Thomas can go to to keep them there. Combine a fun truck atmosphere with delicious food and friendly workers, and you've got the trifecta!
In a city with 4000+ licensed trucks like L.A., there are bound to be similar menu items on a large majority of the trucks. So how do you differentiate your menu form the others? You can’t just throw double meat on that roll, you need to connect the dish to the roots of your core culinary values; make that fish taco authentic and serve it with an authentic side that fits your niche. Then you do it well, really well. Red Hook Lobster Pound in D.C. and NYC does one thing. Lobster Rolls. But depending on where you are from you either want a “Connecticut” style or “Maine” style roll. This is a key to their brand identity – people know that they know what they are doing.
Set yourself apart. Do it by the vehicle wrap on your food truck and by having a cool and different concept for your menu. Combine the two to make your truck stand out and make people want to come back for more.
Something that is more unique about the food truck business than some other food establishments is the sense of widely engaging community between the business owners, their customers and the towns they call home. This is physical community as opposed to social Internet community. Truck owners loaning each other equipment, night markets in neighborhoods undergoing economic renewal and support toward events for social good; these are all the ways community is cultivated. This just becomes part of who you are as you continue to engage and participate. I would say this is one of the most effective forms of brand marketing. Less forced, more natural and very transparent.
Food trucks are a great way to bring people from across your community out together. The vibe of food trucks is so much different than a sit-down restaurant, and being outdoors brings you closer to nature, too.
Let Thomas Reprographics help you bring your community together while setting you up with some awesome food trucks vehicle wraps to draw attention to your truck. Give us a call at 1-800-877-3776 to get a quote on your vehicle today!
It happens to everyone — you open your mail box, find one (or several) brochures advertising something you're completely uninterested in, and end up with a trashcan full of crumpled brochures and brochure printing is only effective when the brochure falls into the hands of your target audience.
If you are interested in advertising your business through brochure printing, you may or may not already know that the key to successful marketing is learning who your audience is and where you can find them. When printing or sending out any advertising materials be sure to ask yourself those key questions.
With regards to who your intended target audience is it may be complicated. Take dentists as an example--we all need one, but dentists may not offer services to every single individual. Alternatively, since the majority of people dwell in a house or home, perhaps a residential construction business would be more able to service a large number of people. Advertising companies and new businesses, after they take the time to reduce the market, tend to make less mistakes.
Successful marketers have discovered by concentrating on specific markets their efforts are more beneficial to the company they were hired to market for. Narrowing down your customers will help if as an example, your a dentist who specialize in certain procedures and are trying to find new patients. Also perhaps a residential construction company would likewise be able to benefit by targeting those people who desire to have a home built for them in a certain time frame.
As another example, if you’re a door-to-door dentures sales clerk, your target market or market will probably be people who need dentures. In this way, once you have completed your brochure printing, a good option to have your brochures displayed is probably not going to be your own office. Determining where your specific consumers visit will helpful to you in order to get new customers and expand you clientele base.
Be creative when identifying where your intended audience are. If you’re trying to get the word out about a new automatic fishing pole, going door-to-door in a suburban neighborhood might be slightly effective, but not nearly as effective as if you were to take a stack of brochures to the next fishing or outdoorsman expo in your state. Present your stack of literature, hot from the press, to your local bait and tackle shop.
Put yourself in your target audience shoes and consider their needs if you intend on being successful in marketing. Marketing an imported vehicle mechanic shop for instance, in low-income location and vs versa, will not be lucrative for you.
When it comes right down to it, the best marketing strategies may not be what you immediately think. You need to consider first who you are trying to reach and where you may be able to find these people. Although one would consider it a puzzle, successful advertising that works well is possible. It is crucial for successful advertising to basically put yourself in the consumers shoes.
Original article from Smart Answers Live.
Need new menu designs for your restaurant that will make people excited about ordering? (In addition to the food, of course). Thomas Reprographics can definitely help with that, by printing menu designs that will draw customers in even more to the food that you have to offer.
Here's what BestDesignOptions has to say:
Aside from listing down the dishes and drinks and their corresponding price, the menu is also the most important internal marketing tool of any restaurant, cafeteria, fast food, bar, club, snack bar or wine room. In fact, the menu that you hand to customers when they get in your restaurant is the only piece of printed advertising material that you are sure will be read by the customers. Thus, when design a menu, one must think of it as your restaurant’s business card. The menu introduces your restaurant to customers, including not just what food and beverage you offer, but also the overall dining experience that they should expect. As in any other branding materials, a menu should also have the graphics and colors that customers see in your restaurant. In other words, its design should complement the theme, decorations, food quality and price range of the establishment.
Read the rest of the article here.
Get started on your new menus today by calling Thomas Reprographics at 1-800-877-3776.
The outside of your building can be just as important as the inside. Having visually appealing decor is great once you've drawn in customers, but what brings them in? You can't always rely on a pretty building or a prime location, which is where banner printing comes in handy.
Thomas Reprographics is a nationwide company that brings banner printing to companies all over the U.S. Banners bring multiple benefits to companies to help them draw in customers. Here are a few reasons why banners can benefit you.
Banners Are A Way of Drawing Interest
You can use banners to attract customers at trade shows, for grand openings, for open houses, or to promote a new product or service. In order to have an attractive, eye-catching banner, printing quality matters. You’ll want to select a sign company or digital print shop that is experienced in making attractive banners. You’ll need to select a material and size to fit your needs. It’s important to create a statement that reflects your company’s products and services. The font style and colors you use should be consistent with your brand’s image. Think of well-known brands of merchandise and services. You’ll likely see an image in your mind of their colors and font style. If you think of any well-known business, you’ll readily imagine their signs and banners. If you saw one that didn’t align with the image you have in your mind, you would doubt its authenticity. And so it is with your image. Draw interest and align your signs with your image.
Permanent vs. Temporary
The wooden, metal, or plastic signs in front of business usually state information that doesn’t change. For example, the company name, phone number, or address might be listed. For banners, you can pinpoint specifics. Your banner printing can notify customers of a big sale or of a special deal you have going on. You may promote your company at a tradeshow and want to hang banners above your display. Banners can be made of vinyl, mesh, or even paper. They can be six feet long or 150 feet long. You can have them hanging up or flying behind a small airplane.
Banner printing can be a creative way to get information about your company’s products and services out to potential customers. You can produce the best goods in the world but if people don’t know about your business, how will they be able to buy your goods? Exposure leads to opportunity. When you advertise with banners, you can get word out about your business in a relatively inexpensive manner.
Check out Thomas Reprographics and start bringing in more customers with banner printing. Call them at 1-800-877-3776 to get started!
Original article from Smart Answers Live
Top Menuboard Strategies: A sharp menu strategy and menuboard design can help operators increase sales, despite the menu-labeling mandate.
When the federal menu-labeling law goes into effect this year, restaurants with 20 or more locations will need to provide calorie counts on menus and menuboards. Experts say the calorie shuffle presents a good opportunity for restaurants to reevaluate their menu strategy and menuboard design, two elements that, if done right, should soften any blow from the labeling mandate.
Some operators are uncertain of the consequences of the menu-labeling law. Many fear that customers, when presented with a 900-calorie sandwich on the menu, might suddenly lose their appetite for fast food.
But Howland Blackiston, a principal at design and branding company King-Casey, says operators can rest assured this won't be the case.
"A lot of folks are panicking, saying, 'We have to put calories on the menu, we're going to lose business, and people are not going to come anymore,'" Blackiston says. "But [for] the brands that we worked with who have initiated this and already put calories on [the menu], long term, it doesn't really impact sales. It may impact the mix. People might be ordering different things, but they're not necessarily ordering less."
Blackiston says the best way to ensure a brand survives the menu-labeling mandate and continues to offer the products customers desire is to tighten its menu strategy. He says it is surprising to see how many quick-serve operators don't have a clear menu strategy, even though it can help achieve increased sales.
"Many of [the brands we work with] don't have a menu strategy, or they haven't formalized it in any way," he says. "It exists a little bit here, and someone else has got information over there. They sort of cobble something together."
A menu strategy, he says, identifies and prioritizes a brand's desired business objectives as it relates to the food and beverage products offered. Not only does such a strategy sharpen how a brand communicates its product to customers, but it also drives its business goals, Blackiston says.
A good menu strategy should start with visionary goals, followed by tactical business goals that correspond to performance, such as growing sales and profits, Blackiston says.
If a goal is to increase beverage sales, "it may impact your menu strategy because you decide to add an additional cup size to improve sales performance," he says. "Rather than two sizes of beverage cups, you may have three sizes. This may encourage more people to default to the middle size, which will increase sales."
Compared to consumers of the past, today's diners place a greater emphasis on value than anything else, says Lisken Kastalanych, vice president of marketing at Pollo Campero. This plays a critical part in any quick serve's menu strategy, she says.
"I think value has been redefined," Kastalanych says. "If [people are] going to go out and pay these days, quality is even more important, because they have fewer dollars to spend and they want to make sure they're spending it right."
Kastalanych says what is important to highlight on a menu is an attractive quality-to-price ratio. An operator who markets menuboard items that are high on quality and moderate on price pleases customers, she says.
Having multiple price points on the menu offers an opportunity to show off a desirable quality-to-price ratio, Kastalanych says. For example, when Pollo Campero debuted a modern store design and expanded menu in a store in September, the Latin chicken chain invented a menu section called Tapas & Tastings to tempt customers with a bite-sized meal for less than $4.
Once a clear menu strategy is set, the menuboard itself becomes an important tool for communicating that strategy to customers. The experts say menuboards should be carefully constructed to maximize the returns on the menu strategy.
"Most guests read the board even if they have a preconceived notion of what they want to order," says Kimberly Schwank, senior marketing manager at the Coca-Cola Company. "I can tell you that a successful menuboard should incorporate five key attributes: photos, organization, readability and simplicity, use of color, and information."
Blackiston says clarity and simplicity are especially important with consumers.
A neat menuboard influences the success of its core parts, he says. In terms of organization and information, the center of the menu is a hot spot, naturally drawing in consumers' eyes first. Placing the most popular and frequently ordered items in the hot spot ensures hungry patrons find them faster, Blackiston says.
Pollo Campero's new prototype proves this theory: The menuboard presents desserts in the middle of the menuboard, right below the top seller, chicken.
"We display desserts front and center, so our dessert mix at this restaurant has been much higher by actively displaying them," Kastalanych says.
La Madeleine introduced its bakery-café concept in October with digital menuboards that include a photo on each board panel.
"We try to have a photo for each category to help the guests' eyes navigate toward what they're in the mood for," says Stephanie Miller, La Madeleine's senior manager of brand marketing.
Miller says operators shouldn't forget how these strategies relate to the customer experience.
"We installed horizontal boards, and from guest feedback we heard they were a little bit harder to read," Miller says. "The [new, vertical] menuboards were truly a response to that need for an overall better experience for our guests."
Get started on your restaurant graphics today!
Read the original article here.
As a marketer, are you looking for novel ways to convey your message? Bright graphics and media messages on the ground are starting to catch the eye of more advertisers and consumers than ever. According to Tim Greene, director of wide-format market research at InfoTrends, the North American market for floor graphics will grow at a rate of nearly 12 percent through 2015 (read the full article here). With the variety of media options available for floor graphics now, consumers have many opportunities for ground-level projects. Graphics can be installed on pretty much any floor service, from concrete and vinyl to carpet; outdoor or indoor applications. Make sure your provider is using an anti-skid material and you can really floor your clients! Give a Thomas Reprographics specialist a call, and we can give you several options to consider to begin advertising on the ground-level!
Do you struggle with creative ways to showcase your signage or graphics for your business? Do you have a specific style or look in mind, but don’t know how to make it happen?
See how Thomas Reprographics uses its creativity, experience and relationships with vendors to help firms overcome their signage challenges.
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