In retail sales, first impressions are important — and so is every additional impression! That’s why you work so hard to develop eye-popping collateral with consistent branding and powerful messages. Now you want to be sure it looks perfect in every location, gets there on time and on spec, and not spend all your time monitoring quality or maintaining inventory. Visualogistix gives you:

  • All your collateral — brochures, posters, signs, flyers, etc. — stored electronically (instead of stacked in a closet)
  • Your own Web page to order your collateral — with 24/7 access from anywhere in the world
  • The ability to establish standards for customization — and consistency — across the organization
  • Access for others in the organization to order collateral as needed — within your established approval process
  • Reduced time — and the associated costs — spent managing revisions, storage, inventory, and obsolescence.

See more at Visualogistix.com.

Check at our Visualogistix Facebook page and see how Thomas Reprographics can help your restaurant chain!

See how Visualogistix, a new service from Thomas Reprographics, helps the restaurant industry by managing its marketing collateral. Instead of letting signs, menus, displays and other material get outdated because it’s too hard to make changes, you can quickly and easily make changes, while ensuring high quality and brand consistency. Visualogistix gives you:

  • All your collateral — signs, displays, menus, brochures, posters, etc. — stored electronically
  • Your own Web page to order your collateral — with 24/7 access from anywhere
  • The ability to establish standards for customization — and consistency — which is especially important when you have multiple restaurants and a variety of locations
  • Access for others in the organization (for example, managers of franchise restaurants) to update and order collateral as needed — within your established approval process
  • Reduced time — and the associated costs — spent managing revisions, production details, inventory, and obsolescence.

See more at Visualogistix.com.

Visualogistix logo

Check out how Visualogistix from Thomas Reprographics can help educational departments or universities by managing its information and marketing collateral. With Visualogistix, you can:

  • Store all materials (brochures, reading packets, posters, signs, flyers, etc.) electronically (instead of stacking them in closets all over campus)
  • Have your own web page to order collateral — with 24/7 access from anywhere in the world
  • Establish standards for customization — and consistency — across the college or university
  • Give access to others in the school to order collateral as needed — within your established approval process
  • Reduce the time and the associated costs spent managing revisions, storage, and inventory.

See more at Visualogistix.com.

Take a look at this link and see how Cameron Sinclair with Architecture for Humanity is responding to the earthquake in Japan and similar cities struck by natural disasters.

At Thomas Reprographics, we’re not just in the printing business because we like to print things. Our job is to understand our clients' goals and needs, earn their trust and prove that we’re a valuable asset that has many different types of services to help meet those goals.

Take a look at these crazy construction conundrums. We know our customers would never make these mistakes, but if you find yourself with something you need to cover up, Thomas Reprographics is here to help. Printing and installing custom banners or building wraps is our specialty. We’ll also print your architectural drawings to repair the mishap.

There's nothing like game day. Whether you spend your Friday nights under the lights, Saturday afternoons in the sun, Sundays tailgating in the lot of your favorite stadium or Monday nights parked in front of the TV, you're bound to understand the magic incited by three words: It's. Game. Day. The Super Bowl takes that excitement to a whole new level, and you've likely discovered that we're ready for February. We're so excited, in fact, that we've decorated accordingly:

That's right—we've got Super Bowl-themed vehicle wraps, window clings, and lightboxes!

Building banner

Have you recently found yourself wondering, “How do I advertise my business for the Super Bowl?” Here’s a little reminder from us: we think building banners are super cool!  Seven long days before kickoff, ESPN coverage for the Super Bowl begins in Sundance Square deep in the heart of Fort Worth, Texas. With the Fort Worth skyscrapers and buildings in the background, tens of thousands of fans will converge on Sundance Square as millions tune in from all over the world. Here at Thomas Reprographics, we can’t imagine a better time to take advantage of our large-format printing abilities. If you can visualize the huge statement a building banner could make for your business, consider giving Thomas Reprographics a call today at 1.800.TRREPRO.

According to the McGraw-Hill Construction Forecast, the nation’s construction industry will begin a slow recovery next year.

No matter what you’re selling — be it nacho dip platters, big-screen TVs, hot air balloon rides or spray-on tans — when a large-scale cultural event like the Super Bowl takes place in your city, you experience a sharp up-tick in sales. Normally, the goal of marketing is two-fold: first, to convince people that they need your product/service, and second, that they should buy it from you instead of someone else.

The Super Bowl brings with it a 200K+ population spike in the DFW area. This influx means that pushing the necessity of your service/product can take a temporary back seat to pushing the benefits of choosing your company, brand or most profitable product instead of someone else’s. One amazingly effective way to communicate your message for the February 2011 Super Bowl is by using static window clings. Thomas Reprographics has the capability to print photo-quality graphics at any scale AND come install it at your location in time for Super Bowl XLV. Window clings allow you to capture the attention of approaching customers at the exact moment that they’re sorting though the things they need to buy. It’s the perfect moment to make a suggestion. Window clings are sure to wow your customers. Want to impress ‘em in other ways, too? We’ve got eight Super Bowl advertising tips to get you started.

Don’t miss an opportunity to advertise your business during the biggest sports events in North Texas! Thomas Reprographics is the best source in town for posters, banners, menu boards, window clings and just about any other large format graphic you can think of.

Rumor has it that Super Bowl XLV will be in Dallas in February 2011... Are you as excited as we are? If you’re a business in Dallas or you’re planning on making the trip, how do you reach the nearly 200,000 extra people in the city (many of whom are head-honchos hailing from all over the country)? We’ve spent plenty of time thinking about just that, and we’re happy to report that Thomas Reprographics has the Super Bowl advertising solutions you need to make an impact come February. We've even got a few ideas for those of you trying to get the word out on a Big Game party in your own town! One advertising option has a whopping 97% of viewers and respondents reporting they remembered the ad after encountering it, and chances are with the influx of people in the Big D, there will be plenty of opportunities to view this particular medium.

Be sure to check out our other Super Bowl advertising ideas (we’ve spent way too much time coming up with this stuff!).

The Dallas Metroplex has always been known for having a multitude of impressive developments and landscaping in the greater areas. Every year at Topping Out, industry leaders from both Dallas and Fort Worth unite to recognize and honor excellence in the fields of development, architecture and construction that positively impact our communities. Awards are given not on the basis of individual achievement but rather in honor of the collective accomplishments of the entire team responsible for a project's success. Proceeds from Topping Out benefit The Arc of Dallas, improving the lives of individuals with intellectual disabilities, and the University of Texas at Arlington School of Architecture.

Thomas Reprographics was one of several sponsors of this year's event and is proud to have a hand in supporting community-minded building projects as well as the UT Arlington School of Architecture and Arc of Dallas. It's rare to come across a charity that has such well-rounded benefits. We at Thomas love to support students and great educational programs, such as the UT Arlington School of Architecture. We are also excited to support an organization such as Arc of Dallas, which works with people of North Texas who deal with developmental disabilities. But it is an absolute delight to be able to support both of these groups in a way that also encourages local builders, developers, architects and city planners who work hard to make DFW a better place to live for everyone.

Find out more about this year's Topping Out event and see the winning designs at www.toppingout.org.

This coming February 6th, Super Bowl XLV will be held at Cowboys Stadium in Arlington, TX. Everyone knows that every year the Super Bowl is a marketing field day, featuring multi-million dollar commercials, viewed by millions who sit through hours of boring football to enjoy.

While television is a fine, albeit a low-bang-per-buck medium, what many people don’t know is that the insider track for this year’s Super Bowl advertising will be the Fort Worth skyline. Seven long days before kickoff, ESPN coverage for the game begins in Sundance Square deep in the heart of Fort Worth. With the Fort Worth skyscrapers and buildings in the background, tens of thousands of fans will converge on Sundance Square as millions tune in from all over the country.

Here at Thomas Reprographics, we can’t imagine a better time to take advantage of our large-format printing abilities. Thomas is one of the few companies in the world with the ability to print the photograph-quality sheets of vinyl necessary to wrap the side of a building with your advertisement. We can take any graphic or design and turn it into a Godzilla-sized moneymaker. We can even help you design something new and amazing. This Super Bowl could be a game-changing moment for your brand and chance to communicate your message to one of the largest audiences in the world. This may not be the right move for every business owner out there – mainly because there aren’t enough buildings in Texas. But don’t be afraid to dream big for some Fort Worth Super Bowl advertising, because Thomas can definitely deliver.

1. Create an Atmosphere

Trade show booth

Don't be a one-banner wonder. With the use of three trade show banners and a few small displays, this company was able to turn a boring space into one that not only looks great, but also creates a cozy, warm atmosphere. When you're at a trade show there is a lot of commotion as hundreds or even thousands of people are wandering through various exhibits. When someone arrives at your trade show booth, they need to feel like they are immersed in what you are selling. It's easy to have a trade show banner printed and set up, but by making sure that your exhibits are consistent in style, as well as adding a few small filler pieces, you can make the world of difference. Don't be a one-banner-wonder, instead create a space that represents your business.

2. Grab People's Attention

Trade show booth

The owners of the trade show banner displayed above have used a simple image to make their banner into an optical illusion that easily captures the attention and interest of anyone that looks at it. This technique is great for drawing people in to inspect your trade show banner at which point you can introduce them to your business. This works a lot better than trying to bribe people with swag, and is more cost efficient as well. Also, it gives you something to start your conversation with rather than trying to find a way to break the ice. They key to using illusions however, is to associate the trade show banner with the core of your business so that it is a smooth transition from entertaining to pitching.

3. Use Your Space Effectively

Trade show booth

Most trade shows that you visit will only offer businesses a very limited space to present in unless they have an extremely large budget. Since you only have a limited amount of room to place your trade show banners and other items, you must use it wisely. A few good tips are to include various pieces of furniture or media that will keep people in your booth longer. If you can include a small television that continuously plays your advertisements, it will not only draw people in, but it will also act as a quasi-sales person when you are unable to attend to visitors. Including a podium will allow for space to place a computer, and can also be used to store your belongings so that they are not in plain view. Finally, adding a product shelf or display rack will highlight your merchandise, while your trade show banners act as a backdrop. Stay tuned for more tips on effective use of trade show banners, and in the meantime, find out more about our deals.

Sports bars and burger joints will always be jam-packed on Super Bowl Sunday, but according to a recent survey by The Neilson Company, 9 out of 10 households will be staying home for this year’s big game. "'Staying in is the new 'night out' and we see this trend continue to play out with the Super Bowl,' said Nick Lake, vice president, group client director, Beverage Alcohol at Nielsen. 'Consumers continue to rein in spending and while this 'new normal' provides challenges for restaurant and bar owners, it presents opportunities for consumer packaged goods (CPG) retailers and manufacturers.'" Super Bowl season has traditionally been a busy time here at Thomas as well — printing window clings, building banners and freestanding cutouts for restaurants vying to become the local Super Bowl headquarters. But with consumers tightening their belts, we thought we’d offer few suggestions to help you take advantage of what may become the new normal.

1. Branded Take Home Snack Packages

If people aren’t going to come to you, you can just go to them. Consumers want convenience just as much as value. So put together a unique offering of your top appetizers and drinks packaged in an interesting way. Make special boxes and to-go cups and market this package deal as a tailgate party for the living room. Put some flyers in your menus and position your restaurant to be the one-stop shop for any watch party snacks.

2. Throw a Bigger, Better Party

The only thing better than a living room watch party is a blown out, weekend long football festival. Go big or they’ll go home. Live outdoor music, eating contests with a decent reward, flag football tournaments – anything to get people excited and talking. This could even be a great way to generate free publicity. Local TV news, radio stations and newspapers love to cover interesting events. It could easily become something people look forward to year after year.

3. Push Catering

Everybody loves to attend a great party, but it’s usually a huge pain to throw one. If you can take care of as many annoying details as possible, you’re restaurant will quickly become the go to place for party throwers all over. Even if catering isn’t normally something you offer, rent a few chaffing dishes and truck or two – it will be worth the effort. They key will be informing your customers beforehand so they have a chance to make all their plans.

4. Discounts on Appetizers and Drinks

Besides huge amazing prizes (see #5), nothing brings in a crowd better than a really good deal. Offer cheap beer or half-price appetizers during the game or for anyone who has a table of more than a certain number of people. Another favorite is to give free food based on the game itself. Customers will love the risky nature of it (Vegas makes a killing off this) and they will show up just to see what happens. A free pizza for every touchdown or a round of drinks for an interception. Again, your customers have to know about it before but if you make the deal sweet enough they’ll definitely show up.

5. Give Away Something Expensive

The only thing better than getting something for free is getting something really awesome for free. If you offer something that people definitely want, you’ll have watch out for a maximum occupancy violation. The trick here is to partner with the provider of the item to be given away. If it’s a massive flat screen, make a deal with a local electronics company and give them some free menu advertising. If it’s a free car, offer to cater the next few liquidation sales at the car lot. But the most important thing is to make it something amazing. A free dinner isn’t going to cut it; you’re going to have to come up with something people will go crazy for.

Don't miss parts I and II!

7. Do a Stunt Just to Get Attention

The above pictures of an art student and her graduation project got international press. The car was donated to her by a local junk yard and their name on the windshield launched them into world-wide notoriety, not to mention a huge spike in local business and sight-seer traffic. It might as well have been for a vehicle wrap installer. The hard part is coming up with an idea that will get noticed, but don't try to make it happen all by yourself. Always be ready to jump on a good idea when it comes to you. This car was already junk and not a huge loss for the junk yard, but a short-sighted owner might have only seen the profit they were losing in parts and scrap sales. Don't be guided by fear - build funding for some small, low-risk stunts into your budget and listen to people who ask for help with a project (especially hippie-looking art students).

8. Don't Take Yourself Too Seriously

Professionalism and understated elegance are essential if you're a funeral home or law firm. But a little silliness goes a long way, especially in a saturated or highly competitive industry where it's difficult to stand out. Great advertising gets maximum bang for every buck and a magnet with your logo/phone/website could be a total waste of time and resources. Take advantage of vehicle wrap technology and do something a little wacky.

9. Execution Can Make or Break Your Campaign

This vehicle wrap for a body shop was a very risky move that easily could've backfired. Instead, it looks impossibly perfect (and in fact won several industry awards). Potential customers will unconsciously equate the quality of your advertising with the quality of your service. If you can impress their socks off with a well-carried out vehicle wrap, they'll expect the same when they call you. And they will call. The inverse is also true — if the Carriage Shoppe had stuck one of those half-baseball-stuck-in-the-window things or some fake gun shot holes on their PT Cruiser, they could have seriously hurt their business. An obviously lazy ad campaign, especially one with as much exposure as vehicle wrapping, communicates that your service will be lazy as well.

10. Tap Into Your History

Take a cue from all the throw-back jerseys in professional sports. These are not just for fun — there's real strategy behind it. People need to feel like they're a part of a bigger story, we all want to be involved in history and join with something that started long before us and will continue long after us. Maybe it's some quest for immortality, maybe it's to help us know who we are and where we're from. Whatever the reason, it makes for great marketing. If you can convince a potential customer that your brand has a story or is a part of history in some way, capitalize on that. Did your great grandfather do the same thing you're doing now? Use his original logo on your trucks. Do you make your product the same way they did a hundred years ago? Highlight that connection to the past. Anything you can do to help your customers connect to a tradition and a legacy will get them emotionally involved in your product and turn them into evangelists for your brand. Check out our deals on vehicle wrap printing.

Trade show graphic

Trade show display graphics are an excellent way to help you stand out in a crowd and appeal to an audience of people that are inherently interested in what you do. First impressions are lasting impressions, and your display booth can attract new potential customers, based simply on eye-catching trade show display graphics. Thomas Reprographics can create the type of look you need to stand out in a crowd.

In a packed room full of messages that are blaring at customers, you need to make sure your exhibition booth has trade show display graphics that will draw customers your way. Exhibit halls have flashing lights, loud music, competing messages and are basically a series of distractions competing for attention. When your booth only has a few seconds to create an impression that will trigger a decision, your graphics had better be dazzling.

Thomas Reprographics has a long history of creating trade show display graphics that create the right impression and stand out from the crowd of cluttered messages. Simple, large, stunning and bright messages are what will draw people in. Thomas Reprographics carries several lines of pop-up display booths, tabletop booths, and backlight boxes to show off your trade show graphics. We utilize the latest in large format printers, including inkjets that print on waterproof fabric and allow you to complete your trade show presentation with custom table drapes and director's chairs—the types of things that impress customers and help your message come through.

Because your time is valuable and is better spent selling your message to customers than worrying about setting up a display, Thomas Reprographics specializes in trade show display graphics setups that are quick and easy to set up and take down. For example, our 10-foot pop up display is extremely lightweight, but also extremely strong. We offer a lifetime warranty on the frame, which expands to a full-sized exhibit in less than 15 minutes.

For a completely customized, rigid look, Thomas Reprographics has fabric or graphic panels attached with magnetic strips that deliver a seamless, professional appearance. Sections of the pop-up can be backlit for eye-catching, dynamic impact. When it comes to trade show display graphics and to your exhibit space, stunning colors and design must be complimented by flexibility, portability and visibility. For everything you need to make sure your trade show display graphics look their absolute best, Thomas Reprographics has the solution. Click here to learn more about trade show graphics from Thomas Reprographics. Call 1-877-312-7347 to speak with a Thomas Reprographics Print Expert to learn more.

Did you miss Part I? See it here!

4. Take Advantage of Uniquely Functional Vehicles

Vehicle wrap

The tanker in the picture doesn't quite nail it, but I love the idea that this truck could be full of Pepsi on it's way to Circle K. But your product doesn't have to be a liquid to advertise on a tanker truck. How about a truck full of elbow grease so you can work harder for your customers? Or a delivery of glue because you'll stick it out till the end. Or an entire tanker of whoop-ass because a single can just isn't enough. Doing print ad on the side of a bus is fine, but isn't going to make you rich. Different is good - a dump truck wrapped to be a delivery of money to your investors, a garbage truck full of good ideas that weren't good enough for you, a cement truck with a logo that's both upside down and right side up, just the fact that you thought it through enough to do both will impress potential customers and get you some attention. Check out some of our vehicle wrap deals.

5. Do Something Interesting with Fleet Vehicles

Vehicle wrap

Not every company has a fleet of trucks or vans to work with, but if you do, consider it a fleet of free advertising. That many vehicles is a huge investment, so make it work hard for you. Wrap those suckers in something different every month or quarter or year. Try as many ideas as you can afford and see what works. Do something unique to your industry and make is very visual. If you install cable, make it a giant television set. If you are a landscaping company, make it look like a riding lawn mower. The key is variety and accountability. Keep track of what works. And above all, don't be annoying. Loud colors, a huge logo, phone numbers, websites - none of this matters as much as getting and keeping someone's attention.

6. Think Outside of Mobile Ads

Staircase wrap

Vehicle wraps are great, but any large format printer/installer worth their salt can wrap just about anything. A waterfall of M&M's cascading down a flight of stairs is fantastic concept and execution. This ad takes advantage of both the unique shape of the product and a unique location. Consider an average day in the life of your target customer. Spend some time where they spend time and look for a place or object to wrap that will highlight an aspect of your product. If you sell office furniture, make all the seats in the mall food court look like your desk chairs. If you make paint, put a huge, fake spill on a sidewalk. If you own a coffee shop, make the outdoor trash cans look like coffee cups. Creativity makes money.

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