Recently, a question was posed to a group of printing and marketing professionals: “Why do you love print?” It is an intriguing question. What draws people to the world of paper and ink? What makes them fall in love with this medium when there are so many others available?
1. Print has changed the world.
From the printing of the Gutenberg Bible in the 15th century to the Federalist and the Anti-Federalist papers in the 18th century, print has impacted our society in profound ways. It is part of our history.
2. Print adds beauty.
From the reproductions of the world’s greatest paintings to the coolest T-shirts, print adds beauty and humor to our daily lives.
3. Print adds depth to understanding.
Studies show that people absorb and retain information more deeply in print than they do in digital media.
4. Print is fun to read.
Even with our society’s addiction to mobile phones, sales of printed books are on the rise. Who wants to read Gone with the Wind on a tablet?
5. Print is fun to hold.
With so many textures, finishes, and embellishments, print is just fun to have in your hands. Whether you are enjoying the earthy texture of a substrate, a smooth glossy finish, or an embossed or debossed effect, printed materials are fun to hold.
6. Print brings creativity to life.
There is something about a tangible product that breathes life into ideas. With print, creativity springs eternal.
7. Print preserves moments.
With so much digital clutter, the tangible presence of books, marketing collateral, and even business cards, print preserves a moment, an interaction, a relationship in ways that digital can’t.
8. Print is magic.
Have you ever seen the inner working of a press? A digital file becomes a printing plate, then millions of tiny dots spring to life on the page as brilliant, high-resolution images. This tiny miracle is replicated in every print project that you order.
9. Print is fun—and so are we.
When you use print, you get to work with us! We’re a great, fun bunch of people who know our stuff and want to help you get the most out of your marketing projects.
Thank you for reading this week's Thomas Printworks Blog. Contact us today!