Written by Ben Noebels

Technical drawing

For years, there have been certain individuals pushing the envelope by printing technical drawings in color. Most of these individuals did this printing in secret, after hours or over weekends when no one was not around because color printing was too expensive and too slow. Wide format color from your inkjet printer was used only for design meetings and client presentations.

Written by Steve Johns

Direct mail advertising has been a staple of marketers everywhere for many years. Since the advent of the Sears & Roebuck mail order catalog in the early 1900s, direct mail has evolved into an important part of the marketing equation. Even as email and on-line marketing was supposed to be the next big thing; direct mail has remained steady and even shown some growth over the past few years. There are several key reasons this form of advertising has proven so resilient for so long.

Written by Richard Lira

Vitamin D

The humаn bоdу uses many vіtаmіnѕ and minerals tо реrfоrm a vаrіеtу of funсtіоnѕ. Onе оf thе рrіmаrу vіtаmіnѕ thаt thе bоdу uses іѕ Vіtаmіn D. It іѕ іmроrtаnt tо understand whаt Vіtаmіn D is, whеrе іt соmеѕ frоm, and how it affects thе humаn body. Vіtаmіn D, also knоwn as calcitriol, іѕ a fat-soluble vіtаmіn thаt іѕ еѕѕеntіаl fоr the regulation оf calcium іn the bоdу. It'ѕ оftеn knоwn as the "ѕunѕhinе vitаmin," because your bоdу can make vitamin D оn its own аftеr exposure tо ѕunlight. Addіtіоnаllу, fооd іѕ a source оf Vіtаmіn D. Fіѕh іѕ one of thе mоrе common nаturаl sources of Vitamin D. Some examples are salmon, mасkеrеl, sardines, and соd liver оіl. Tо mаkе vitаmin D mоrе аvаilаblе, it iѕ added tо dаirу рrоduсtѕ, juiсеѕ, аnd сеrеаlѕ thаt аrе thеn said to be “fortified with vitamin D.” But most vitamin D — 80% to 90% of what the bоdу gets — iѕ оbtаinеd through еxроѕurе tо ѕunlight. Vitаmin D can аlѕо be made in the lаbоrаtоrу аѕ mеdiсinе.

Vіtаmіn D іѕ required fоr thе rеgulаtіоn of thе minerals саlсіum аnd рhоѕрhоruѕ fоund іn thе bоdу. It also рlауѕ a significant role іn maintaining the рrореr bone ѕtruсturе. Therefore, a dеfісіеnсу іn уоur vіtаmіn intake саn hаrm you іn mаnу dіffеrеnt ways.

Vitamin D рlауѕ a ѕіgnіfісаnt role in the synthesis, production, аnd rеlеаѕе оf Sеrоtоnіn (a feel-good hormone). Lасk оf this vitamin mау lеаd tо іrrіtаbіlіtу, fatigue, аnd dерrеѕѕіоn. So іt is аdvіѕаblе to tаkе sunlight fоr аt lеаѕt 30 minutes a dау. Along, wіth a gооd ԛuаlіtу multі-nutrіеnt vitamin supplement, уоu will notice ѕоmе benefits vеrу quickly. Thе mоѕt nоtісеаblе wіll be more еnеrgу, bеttеr аbіlіtу to hаndlе ѕtrеѕѕ аnd a balancing out of уоur mооd. Many individuals immediately nоtісе аn іnсrеаѕеd ѕеnѕе оf wеll-bеіng when taking vіtаmіnѕ.

Vitamin D also helps уоur bоdу to grоw nоrmаllу. Vitamin D'ѕ соllесtіvе rоlе is tо іnсrеаѕе аbѕоrрtіоn, maintain rеtеntіоn, аnd іmрrоvе рhоѕрhоrоuѕ and calcium uѕаgе bу thе body. Your іmmunіtу is gіvеn added bооѕt with vіtаmіn D, аs it асtѕ аѕ a powerful modulator оf уоur іmmunе system. A lоt оf mеdісаl evidence has shown thаt іt can еffесt оn hоw the immune system functions and hоw іt ѕlоwѕ down autoimmunity dеvеlорmеnt.

To summarize vіtаmіn D іѕ аn еѕѕеntіаl nutrient that thе bоdу nееdѕ tо obtain tо perform a vаrіеtу оf funсtіоnѕ. This еѕѕеntіаl vitamin hеlрѕ with Cаlсіum control, іnсrеаѕing immune ѕуѕtеm еffесtіvеnеѕѕ, relieving stress, improving performance аnd роtеntіаllу works to prevent саnсеr.

Vitаmin D iѕ likely safe when taken bу mоuth оr givеn аѕ a shot intо the muscle in recommended аmоuntѕ. Mоѕt реорlе dо nоt commonly experience negative ѕidе еffесtѕ with vitаmin D, unlеѕѕ too muсh is tаkеn. Some negative ѕidе effects оf tаking tоо muсh vitamin D include wеаknеѕѕ, fаtiguе, ѕlеерinеѕѕ, headache, lоѕѕ of арреtitе, drу mouth, mеtаlliс taste, nаuѕеа, vоmiting, and others.

It іѕ іmроrtаnt tо mоnіtоr Vitamin D intake and асԛuіrе аdеquate аmоuntѕ tо rеаlіzе all оf thеѕе benefits.

Thank you for reading this week's Thomas Printworks blog! Contact us today!

Written by Kent Long

Printing

The true job of a printer is to provide a total solution to their customer. The solution should meet their needs, last for the period of time desired, and of course in the end make for a satisfied and loyal customer. The printer has many potential solutions in ways that were not previously available. In the past the printer would migrate to a particular type print device that best fits the need of the customer. Today, that process is still done but the advances in the number and types of substrates that printers can print to have made learning about and choosing the proper substrate a very important part of the solution. Educating the customer throughout the sales process about substrates will aid in their decision-making process.

Written by Ira Bowman

Augmented reality

“Print is dead” is a phrase you often hear. Truly, many clients are sending shorter runs to their printers than in years past for traditional pieces such as brochures, business cards and calendars. On the other hand, the number of runs has increased for non-traditional pieces like vehicle wraps, wallpaper, and floor mats. The shorter runs are bad for some traditional methods of printing such as web press, but it’s created opportunities for the technology printers use and the products printers can output to evolve. The net result has not reduced, but rather increased, the overall volume of items being produced. To be clear, print is very much not dead.

Written by Andrew McConnell

  • Old signOne of the distressed-looking antique signs TPW reproduced
  • Printing in reverse before applying to the substrateThe images were printed in reverse and applied to the substrate, aluminum in this case, with a hot laminator.
  • More signsTPW produced about 90 signs that ranged from 8" x 20" to 36" x 86".

Getting clever with the material options is one way to achieve a particular goal. Often in the digital industry, print is achieved by tried and true methods and materials. But sometimes a client has a need that doesn’t neatly fit into the standard production method. It is these times where an experienced sales rep partnered with an experienced production team can pull things together. Not too long ago, Thomas we approached by a large restaurant chain to authentically reproduce about 90 somewhat distressed-looking antique signs.

Written by Jake Markey

Vehicle graphics

In today’s competitive advertising market, companies use a wide variety of adhesive vinyl materials to stick to various substrates for many different uses. Adhesive vinyl can be used to cover walls, cars, boats, tables or most anything else you can think of with advertising or decoration. However, one of the most common problems the consumers of these products run into is picking the correct vinyl to use for their application. Most don’t realize that there is a difference between materials such as cast vinyl and calendared vinyl or permanent vs removable vs static. They each have their benefits and limitations. In this post, I’d like to touch on cast vs calendared.

Written by Kevin Hughes

Wall covering choices

There are several things to consider when choosing a custom printed wall covering. The good news is that there is a solution and a covering for any wall, inside or out. Beyond the environment, the other options you will have to consider are type of adhesion, installation technique, and the best material for the job.

Wall covering material can be fabric, paper, vinyl, or film. You will need to consider the environment (inside, outside, type of wall, size) to determine which material will be the best for your customer’s needs. There is an appeal to each material.

Best Practices

Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be the foundation of all 1:1 print marketing.

Written by Pat Gremillion

Branding

What does Coca Cola mean to you? Coca Cola is one of the most iconic brands on the planet. Can you see the Coca Cola red? Can you visualize the logo on a 12 ounce can, a 16 ounce bottle, the side of a Coca Cola truck pulling out of a parking lot? Can you hear the fizz after it is poured into a glass? Can you feel the sensation and taste the flavor when it is in your mouth? Iconic brands are embedded in our memories. These brands represent experiences and your relationship with the product. An iconic brand is a carefully defined look, feel, taste, smell, sound, and more importantly, association to the product. This association represents value. This value is the value of brand.

Business meeting

“Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and hopefully exceed its sales goals.”

Pipedrive.com

The challenging question for all that are, or aspire to be, in Sales Management is: what is the best way to lead a sales team? There are as many answers to that question as there are days in the year… and then some.

Printing press

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not. People just trust print more.

Written by Miguel Correa

Hospital

The days of drab and institutional-looking hospitals and urgent care facilities are finally gone! Hooray for color and the feeling of warmth while visiting a place filled with trauma and angst. Out are the beiges, yellows and cold-looking walls. In are full color wall murals, gorgeous art pieces and unique branding opportunities all over. Gone are simple banners and foam board. In are direct print metallic dibond panels, adhesive vinyl and dreamscape wall murals, custom printed acrovyn, floor graphics, magnetic signage and so much more. With the help of printers and signmakers, health care facilities are now able to achieve a whole new state of being.

Written by Chris Miller

Trends in 2017

2017 presents itself with many trends in many different vertical markets, which can be addressed using new digital print technology to help create impactful interior environments. In the commercial real estate market, a few major trends were uncovered in an interview with one of the marketing directors for one of the larger firms in the world.

Written by Jeff Beane

2017 goals

There are two mistakes that people make before they even begin to think about their New Year’s resolutions.

  1. They think about what they should do, rather than what they really want to do.
  2. They think about what they should stop doing, rather than what they actually want to achieve. “What should I do this year?” “What should I stop doing?”, “What do other people suggest that I should work on?”

Break Through

Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media. How can you break through all that clutter? Get back to the basics of great marketing!

Written by Kent Long

Happy Holidays!

Can you hear that? Can you see that? Yes, the holiday season is among us and boy is it everywhere these days! Everywhere you look Christmas decorations, Christmas music and holiday marketing efforts show up earlier and earlier each year. Companies are constantly looking to new ways to communicate and market themselves during the holidays to take advantage of the newest trends and products available to consumers.

Fighting over money

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas for specing paper that can reap huge dividends in both creativity and cost.

Written by Todd Howgard

Hourglass

Scientists are hot on the tail of one of nature’s most elusive substances: the mysterious dark matter that is thought to make up 70% of the universe. Many scientists think dark matter might even be hiding right under our noses here on Earth. In fact, scientists don’t know what dark matter is. It doesn’t emit or reflect any light, so you can’t see it. One idea is that it flies right through the Earth, mountains, buildings, trees and your body without bouncing off atoms. Invisible, elusive, mysterious and uncontrollable.

Ever feel like your deadlines are elusive and out of control? Have you ever managed the perfect project? One where you've not missed one single deadline along the way? How about a project that went through its entire life cycle without having anything added or a needing to move timelines and tasks here and there? The concept of being able to deliver everything — on time on any given project is fairly fractional. Although larger projects may have more moving parts, smaller projects can be just as challenging. Staying exactly on track is almost never in the cards.

Written by Richard Lira

Hello 2017!

Why are so many of us disappointed with New Year's resolutions and setting goals? Because after a few months, we find that we are no longer acting on them. Somehow, other things assume a higher priority in our lives. What does that mean? Are these resolutions and goals not necessary in the first place? Yes, they are, but what happened?

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